About

Marty Roberson
Founder

Defense corridor veteran. Serial founder. Patent holder. The person who built a telecom OEM from $5,000 to a $220 million Nokia acquisition — and brought that commercial instinct back to Huntsville to solve the AI assurance problem.

$220M
Nokia Acquisition
DiscoveryCom, Inc.
The Founder

40 Years.
One Defense Corridor.

Marty Roberson started his career in 1984 in the Huntsville defense and technology corridor — a decade of senior technology and program leadership at BellSouth, AT&T, Nortel, and General Datacomm, working directly inside the acquisition culture, program office environments, and DoD procurement ecosystem where the defense industrial base operates every day. That decade built the technical foundation and the professional network he would leverage for everything that followed.

In 1994, with $5,000 in personal capital and a specific thesis about an unaddressed gap in DSL provisioning infrastructure, Roberson founded DiscoveryCom, Inc. Over six years, he built the company to $3.9 million in annual revenue, raised $3.55 million in outside capital, earned Inc. 500 recognition, and established OEM relationships with Hewlett-Packard, Agilent Technologies, MCI WorldCom, and Southern Company. In 2000, Nokia acquired DiscoveryCom for $220 million — a transaction Business Alabama Magazine called "Telecom Grand Slam." The product Nokia bought — LoopMaster — solved a technically precise problem in carrier broadband infrastructure. Nokia didn't buy the revenue. They bought the product.

Following the acquisition, Roberson stayed on at Nokia to lead post-merger integration across global teams and international operations — aligning product roadmaps, engineering organizations, and OEM relationships between the acquired and acquiring entities across multiple markets. That experience, sitting on both sides of a $220 million acquisition, shaped how he thinks about product strategy, market positioning, and the discipline required to build something a sophisticated buyer will pay for.

Since 2008, Roberson has led hardware innovation through OctoFlyer MM — a patented multi-mission drone platform for civil, rescue, and defense applications — and RoadRunner Advertising, holder of the patented RoadRunner Carousel motion-based advertising platform. He also developed the ApexEdge AI Gateway, an embedded computing product on NVIDIA Jetson and Raspberry Pi 5 hardware, reflecting his ongoing focus on practical AI and edge computing deployment in defense-adjacent environments.

SentinelForgeAI Systems emerged from a simple observation: the AI assurance gap is exactly the same kind of technically precise, systematically unaddressed market gap that DiscoveryCom exploited in 1994. The gap exists. The compliance pressure is building. The buyers are the same ones Roberson has been serving for 40 years. And the product — hardware-anchored, independent, vendor-agnostic behavioral certification — is the kind of defensible technical solution that sophisticated defense buyers will pay for before the requirement becomes mandatory.

// Track Record
$220M
Nokia acquisition of DiscoveryCom
$3.9M
Revenue at acquisition
$3.55M
Outside capital raised
56x
Revenue multiple on exit
// Patents
OctoFlyer MM
Patented multi-mission drone platform
RoadRunner Carousel
Patented motion-based advertising system
// Recognition
Inc. 500
DiscoveryCom, Inc.
Business Alabama Magazine
"Telecom Grand Slam" — December 2000
Career Timeline

40 Years.
Compressed.

1984
Senior Technology & Program Leadership
BellSouth · AT&T · Nortel · General Datacomm — Huntsville, AL
A decade inside the Huntsville defense and telecom corridor. Built direct familiarity with DoD acquisition culture, program office environments, and the defense industrial base that defines North Alabama's economy. Built the network and technical foundation for everything that followed.
1994
Founder & Chief Executive
DiscoveryCom, Inc. — Huntsville, AL
Founded with $5,000. Identified the DSL provisioning gap. Built LoopMaster. Raised $3.55M. Closed OEM relationships with HP, MCI WorldCom, Agilent, and Southern Company. Grew to $3.9M revenue. Inc. 500. Business Alabama Magazine. Nokia acquisition for $220M in 2000.
2000
Senior Executive — Post-Merger Integration
Nokia — Huntsville, AL and International
Retained by Nokia to lead post-merger integration. Aligned product roadmaps, engineering organizations, and OEM relationships between DiscoveryCom and Nokia's global infrastructure. Managed international operations and carrier account transitions through the integration period.
2002
Principal — Real Estate Development
Crane Hill Properties — Lewis Smith Lake, AL
Developed Waterford and Windemere luxury condominium communities on Lewis Smith Lake. Two projects delivered within 17 months. $10M lakefront sale at 25% margin. Board service across 8 HOA and COA associations.
2008
Founder & Lead Innovator
OctoFlyer MM · RoadRunner Advertising — Crane Hill, AL
Founded two patent-holding technology ventures. Developed and patented the OctoFlyer MM multi-mission drone platform and the RoadRunner Carousel motion-based advertising system. Developed the ApexEdge AI Gateway on NVIDIA Jetson and Raspberry Pi 5. Ongoing executive programs in AI and machine learning.
2024
Founder
SentinelForgeAI Systems — Cummings Research Park, Huntsville, AL
Identified the AI behavioral certification gap. Built SentinelForge — hardware-anchored, vendor-agnostic, air-gap capable behavioral certification for defense, aerospace, and critical infrastructure. The same commercially disciplined product thesis that produced a $220M exit, applied to the most consequential AI assurance problem in the defense market.
Why SentinelForge

The Same Pattern.
A New Gap.

"Nokia didn't buy the revenue. They bought the product. LoopMaster solved a technically precise, systematically unaddressed problem in carrier infrastructure. SentinelForge is the same thesis — applied to the most consequential AI assurance gap in the defense market."
— Marty Roberson, Founder
🏭
40 Years
Huntsville
The network, the credibility, and the program office relationships are already here.
🏆
$220M
Exit
Proven ability to identify a gap, build a product, and close sophisticated buyers.
⚙️
Active
Patents
Two active hardware patents. Current embedded computing product development on Jetson architecture.
🔐
Defense
Fluency
A decade inside defense-adjacent program environments. The buyer is not new.

Talk To Marty Directly

No forms. No SDRs. No runaround. Marty Roberson is the right person to have the first conversation — and he answers his own phone.

📞 (256) 652-4886Email Marty →